The Marketing Intelligence Journal

Exploring the ideas behind better information, better decisions, and better marketing performance.

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiencesby: Lisa KoennPublished on: 24/04/2025

Learn how to build middle-of-funnel audiences using behavioral data to lower ad costs and outsmart your competition.

Data Strategyhealthcare marketing
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The Funnel Gap No One Talks About: How to Find Real Behavior in Your Data and Build Middle-of-Funnel Audiences

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